As if we didn’t know already, Google is taking over. Google's mission? According to them, it’s “to organize the world's information and make it universally accessible and useful.” Fair enough- but of course, they are a business as well, and a good one at that. They reported $5.94 billion in revenue for 2009 Q3, up 7% from 2008. So they are doing well. And making investments in everything from YouTube to AOL to ClearWire. Basically, they know what they are doing and are doing it aggressively.

I’ve noticed 3 things lately that speak to another expansion that Google is going for, I would say in a big way:

1.    In addition to the Android, they are reportedly looking to design their own phone, possibly called the Nexus One (any Blade Runner fans out there?)

2.    They recently bought AdMob, a gigantic mobile advertising company that knows what they are doing as well- so now Google has a foothold in the mobile advertising business.

3.    They are reportedly 80% of the way toward a deal to acquire Yelp.

If I had anything to do with mobile activity or ad monitoring, I would be calling Google yesterday. Maybe they already have that, I don’t know. They do, afterall, have something called Earth Engine that they are offering to tropical countries to help store and manage the information from satellites about the status of the world’s forests. Wow.

The way it looks to me, Google will at least do this:

Design their own phone so they can do everything under one roof. On that phone they will design some kind of something on top of the YouTube interface and deliver programming (possibly satellite, now that Congress has approved broadcast tv to be delivered via satellite), group that together with mobile advertising through AdMob and throw in the trusted venue of Yelp, and bam! You’ve got multi-media programming that can have user-generated ads for things.

What I’m saying is, they can set it up so that on your phone you scan the block with your augmented reality app, get a quick video of a restaurant and include video Yelp-style reviews. All trackable and stored in the Google database, of course.

Or, you could create your own show on YouTube, like iJustine for example. And instead of just sponsors, you can have user-generated ads that stream during your show for local restaurants, events, or anything else. What I’m saying is, everything can be localized, personalized and tracked- an advertisers dream. And it will all be under the Google umbrella.

I read a blog post this week about a guy trying to navigate and exist on the Internet without using Google- and he said it was extremely difficult, almost impossible. Google is awesome, there’s no doubt about that. Without them things would be archaic and difficult.

But when will they start getting the slap from the monopoly monitors in Washington? And when will there be consumer backlash at a company that, yes, offers tons of value, but also offers little choice and has an obvious penchant for gobbling up a googl of other companies?

Photo Credit: Wouter Kiel (via Flickr under CCL)